For alarm companies
AI in the security industry, measured the way you measure everything else
Free, vendor-neutral tools for owners who want to know whether an AI investment actually worked. Built around the six operating numbers you already produce every month.
The framework
Six numbers you already produce every month
The proof lives on your own books. These are the six operating numbers where a real AI investment shows up.
RMR growth rate
The primary driver of enterprise value.
Customer attrition rate
Whether churn is actually bending, over four to six quarters.
Cost to serve per account
Monitoring, dispatch and support expense, per active account.
Truck roll avoidance
Service calls eliminated, and what each one was worth.
Sales cycle length
Days from quote to active RMR.
Gross margin trend
Twelve-month profitability, after all costs.
Resources
Tools you can use today
The Six Numbers calculator
Enter your own operating baseline and the number your vendor is promising to move. The tool prices that promise against your fully loaded costs, shows what your readiness does to it, and gives you a commitment worksheet to sign before you buy. Every rate in it is one you or your vendor supplied.
Run your six numbersAlarm Company Valuation Estimator
What a buyer would pay for your recurring revenue, what gaps in your contracts are costing you against that number, and what to fix first. A few minutes, using numbers you already know.
Price your portfolioSafe AI with customer data
Which of your data can go into which tier of which AI tool, and why a business plan protects you in ways a paid personal plan doesn’t. Alarm companies hold data that most industries never see: verbal passwords, gate and alarm codes, zone lists, open and close schedules, and interior video.
Read the guideContract Self-Audit
Most owners assume fewer than one percent of their contracts have a problem. Sample 20 accounts, score your paper in ten questions, and see what share of your accounts is actually at risk. About an hour.
Find your real numberTalk Like a Buyer
The words that show up when you sell an alarm company, in plain English, with what each one means for your check.
Read the glossaryArticles
Reading for alarm company owners
- Two Companies, Same Revenue, Different WorthTwo alarm companies bill the same RMR. Here is the arithmetic behind a million-dollar gap in offers.
- The Revenue You Actually OwnHow to measure the recurring revenue a buyer or a lender will pay for.
- Your Recurring Revenue Is CollateralWhat a bank looks for when it lends against your recurring monthly revenue.
Understand which numbers the AI tool is tied to in your financials.
Naomi Withers · Growth Consultant Services
Who built these
Real industry experience
Naomi Withers is the founder of Growth Consultant Services, where she advises founders and leadership teams on AI strategy and organizational readiness. She brings more than a decade of finance and operations leadership inside a top SDM 100-ranked security company to the question every owner is now facing: how to tell whether an AI investment is real.
These tools are free and vendor-neutral. Nothing you type into them leaves your device.
Start with the six numbers Try the Alarm Company Valuation Estimator