Strategy, people & technology. Aligned for what's next.
I partner with leaders and organizations to build clarity, develop high-performance habits, and navigate the intersection of business strategy and emerging technology, so growth is sustainable, intentional, and human-centered.
My practice has two dimensions: strategy and coaching. Strategy work addresses the organizational and market challenges. Coaching work addresses the personal clarity, psychology, and performance foundation that makes the strategy executable. Most meaningful engagements include both.
If you're trying to figure out where to start, or what the right engagement looks like, the Working With Me page lays out the full path.
Explore how we work →If any of these feel familiar, you're in the right place.
These are the conversations I have every day.
Not every leader needs what I offer.
✕ You don't need me if…
- You're brand-new to AI and want a tools introduction.
- You want someone to tell you exactly what to do. My work is a partnership, not a prescription.
- Your primary goal is to use AI to reduce headcount.
✓ We may be a great fit if…
- You have a strong business, but clarity feels fragmented.
- Growth has introduced new pressure, complexity, or identity shifts.
- You're navigating how AI and technology fit your strategy.
- You want a thought partner who gets business, performance, and the human side of leadership.
Three places the work begins.
Every engagement is shaped to where you are, but it usually starts in one of three places.
AI Strategy
For leaders who've started something (a pilot, an initiative, a committee) and can't get traction. I help you find where the structure breaks down and what to do next, with people at the center of every decision.
- AI strategy and literacy for senior leaders
- AI board alignment, governance, and oversight
- Workshops and programs for leadership teams
Every engagement is shaped around your team, and many become a custom program. Not sure where you stand? Start free with the AI Transformation Diagnostic.
Book a discovery conversation →
High Performance Coaching
The performance foundation that makes everything else executable.
The High Performance Foundation Sprint is a 12-session, 1:1 coaching program built on certified high performance methodology and backed by peer-reviewed research, with structure and accountability between every session.
- A 9-word Clarity Chart anchoring your identity, interactions, and definition of success
- A purpose statement you built yourself
- A clear, committed forward arc
Format: 12 sessions. Weekly (12 weeks) or twice-monthly (~6 months). Your choice. Either cadence includes personalized follow-up after every session.
The research behind this
Based on the CHPC curriculum developed by Brendon Burchard and validated through independent research. A 2019 study of 532 participants showed improvement of more than a full standard deviation, roughly twice as large as typical positive psychology interventions.
Prefer something tailored? Executive coaching is designed individually, with cadence and focus set in our discovery conversation.
Book a discovery conversation →
Strategic Advisory
An ongoing strategic partnership for leaders navigating complexity and high-stakes decisions. I work alongside you to sharpen your thinking, surface what you can't see from inside it, and move forward with confidence on what matters most.
- A focused Strategy Sprint, from "we need a plan" to named deliverables
- An ongoing Advisory Retainer, in three tiers
- Business direction, growth strategy, and team facilitation
The Living ROI Calculator is the model I built to put a defensible number on this work: the return your technology gives back, the value you reinvest in your people, from your own inputs. Every figure traces to a graded, published source.
Run your numbers → changeadvisor.net"She's the kind of coach who holds her clients at a high standard while making them feel completely safe. I'm a better communicator, a more self-aware leader, and a more courageous version of myself because of the work we did together."
— Nicholas Brown, Founder, Cooking PhysicsA clear way to place yourself.
Engagements range from a free diagnostic to an ongoing advisory partnership, and many clients work with me on a custom program. You don't need to know which one fits before we talk. Investment details for the core options live on the Working With Me page.
AI Transformation Diagnostic. Ten minutes, a five-pillar read on where you stand.
AI Strategy Review or the Building Your AI Strategy Partner workshop. Two paths to the same next conversation.
Advisory Retainer. Three tiers based on depth and commitment, or a custom program built around your team.
Alarm and security companies. Free, vendor-neutral tools built from more than a decade inside a top SDM 100-ranked security company: the Six Numbers calculator, the Alarm Company Valuation Estimator, and a contract self-audit.
Frequently asked questions.
How do we start?
With a discovery conversation. It's a real conversation about where you are and what you're navigating, not a sales call. From there, we figure out which path fits, or whether it's a fit at all.
Do you offer a free coaching session?
I don't. What I offer instead is a free discovery conversation to make sure we're a genuine fit before either of us commits. There are a few short questions when you book. They help me come to the conversation ready to be useful from the first minute.
How much does this work cost?
It depends on the engagement, and many clients work with me on a custom program. The AI Transformation Diagnostic is free to start. The core options, from a one-on-one strategy session to the Advisory Retainer, are listed with their investment on the Working With Me page. Team programs are scoped together, and the discovery conversation is the best way to find the right fit for where you are.
Weekly or twice-monthly coaching: which should I choose?
Either works. Weekly (12 weeks) keeps momentum high. Twice-monthly (~6 months) gives you more integration time between sessions. Both include personalized follow-up after every session.
Do I need both strategy and coaching?
Not always, but they reinforce each other. Strategy work addresses the business challenge; coaching work builds the personal foundation that makes the strategy executable. We'll talk through what you actually need.
Is this for me or for my whole team?
Both exist. The 1:1 work is for you as a leader. The AI Leadership Program and Strategy Sprint are built for leadership teams. The discovery conversation sorts out which is right.
Ready to lead with more clarity and confidence?
A discovery call is a conversation, not a commitment. It's the best way to understand whether the work fits where you are, and which path makes the most sense.